3 Month Cosmetic Case Growth Accelerator Program

Name: LEAD: Leading Excellence Across Dentistry
Author: Lisa Grogan

The cosmetic cases you want are already out there. This is how you attract them, and help find patients who are excited to get started.

A three-month accelerator for dentists who want more clear aligners, composite bonding, veneers, implants, and ortho flowing through the practice, and fuller specialist and associate books, without turning yourself into a full-time content creator or pushing patients into anything. Built on my ABC Method: Attract, Believe, Convert. This is not just a marketing program....it is so much more. A tried and tested proven way to build your cosmetic offerings in clinic & become the 'go tto' person in your area!

Only 8 seats. Starts September. Early bird price available until August 7th.

Apply for your seat

Applications reviewed personally. Two ways to join, group or group with private support.

How this can help you and your clinic & why it's so important in the current climate

Costs have gone up.

Lab fees have gone up.

Wages have gone up.

The maths of running a practice has quietly changed, and the old plan of doing more of the same, faster, does not close the gap. What does close it is a higher value case mix, the clear aligners, the bonding, the veneers, the implants, the ortho. The work that is more profitable, more rewarding, and frankly more enjoyable to do.

Here is what most clinics miss. You do not have a skills problem. You have the scanner. You have the training. You have the talent!

What is usually missing is the system that connects three things: attracting the right patients, believing you are the person to help them, and converting that interest into treatment they feel confident to invest in. When one of those is weak, premium cases quietly stall, and you feel it in the diary and at the end of the month.

That is exactly what we build together over three months.

Who Is This For

This is for you if you want to:

Do more clear aligners, composite bonding, veneers, implants or ortho

Be more confident taking on higher end work. No more shying away and under prescribing due to lack of confidence

Fill your own diary with the work you actually enjoy

Build up your specialist and associate books so the whole practice grows, not just you

Stop watching cases walk out the door with "I want to go home and think about it"

Show up online with confidence instead of dread, in a way that brings patients to you

You are time poor and need a system that is easy to implement and the structure is already in place for you to implement

Build a team that supports you in converting more of your patient base so they stay loyal to you and your clinic

Whether you are a principal, an associate or leading a team, if premium dentistry feels harder to attract and convert than it should be, you are in the right place.

Guest Speakers For The Cosmetic Case Growth Activation Series

Dr. Marcos White

Danielle Serpico

Chris Barrow

Dr. Ambrish Roshan

Laura Staunton

Let Us Name the Real Problem

You already know social media matters. That is not the issue. The issue is what happens when you sit down to actually do it.

You do not know what to post, so the app closes and the day takes over

It feels time consuming, so it slides to the bottom of the list behind everything clinical

The whole thing feels a little out of reach and overwhelming, and you genuinely do not know where to start

You came into dentistry to do dentistry, not to be an influencer

Somewhere underneath it all sits a quieter thought: what will my peers think if I put my work out there

None of that means you are behind. It means nobody has handed you a simple, repeatable system, one that fits around a full clinical day rather than competing with it. That is what you will walk away with.

The ABC Method™

The whole accelerator is built on my three-step ABC Method. Most clinics work on Attract and Convert and neglect Believe, and that is exactly where premium cases quietly fall down. We work on all three, in order, so nothing leaks.

Attract

This is your visibility and your positioning. We get clear on the one treatment you want to attract, the patient you want to attract it from, and the messaging that makes that patient feel you are speaking directly to them.

Then we make the doing of it simple. You will learn how social media marketing actually works, how to stand out instead of blending in, and how to use AI to plan and create content in a fraction of the time, so the "I do not know what to post" problem disappears. You will understand the formats and the trends that give your videos the best reach, and how to turn followers into booked appointments rather than passive likes.

And you will not do this alone from a screen. In the first quarter, we come together for an in-person Mastermind Day, where we sit down and go through the tools together, so you leave confident creating engaging content with the least possible effort.

We will also be looking at other ways to attract patients if social media is not your thing. There are lots of internal ways of building up your cosmetic offering, whether for new patients or to your existing patient base

Believe

This is the inside work, and it is the part most programmes skip.

You can have the scanner, the systems and the skill, and still hesitate. Belief is what is really going on when you do not post because you think your photos are not good enough, when you freeze talking on camera, or when a patient is in the chair, and you soften your language around price because part of you is not fully certain of the value yourself.

We look honestly at your belief system, your confidence, and how imposter syndrome shows up and quietly sabotages your consultations. Because here is the pattern worth noticing: dentists often reach for technical language to prove a treatment is right, and that is frequently the very thing that puts the patient off. When you believe, you communicate with a calm clarity that builds trust, and trust is what inspires a patient to take action.

This is such an important area that is not spoken about enough in dentistry and silently sabotages your clinic's success. Once you have awareness around the 'blocks' that are getting in your way, then we can do something about it. This is an area I specialise in helping my clients with so you are in the best hands.

Convert

This is your conversion engine, delivered through my six pillar conversion framework.

Conversion is not one moment. It is a chain, and a case can be lost at any link:

From seeing you online to picking up the phone
From that first call to a booked appointment, which is where your reception team's skills and tools matter enormously
From a follow up call to an attended appointment
From sitting in the chair to going ahead with treatment

When you hear "I want to think about it" or "I am not sure I can afford it," that is a signal, not a full stop. Patients today research everything and know roughly what things cost. So if we lose them, we look deeper: are we building a strong enough relationship, is it a communication gap, are we overcomplicating the journey, are we truly understanding what this patient needs.

We map where your breakdowns are actually happening, then fix them. You will learn to use digital tools and visuals so patients feel trust, reassurance, and loyalty, and feel safe investing more with you, and you will understand the neuroscience and behavioural economics of why patients decide and why they choose you over the practice down the road.

Attract, Believe and Convert working together is the accelerator. That is how you build a real cosmetic base into the practice.

What You Get

Over three months, in a supportive group of no more than 8:

Weekly live group sessions working through Attract, Believe and Convert, with hot seat coaching so you get help on your practice, not generic theory. They will be recorded to ensure you can fit them in around your lifestyle if you cannot attend live.

An in person Mastermind Day in the first quarter, where we build your content system and tools together

Guest speakers who are the best at what they do, brought in to add value and let you learn from people who have already walked this path. Learning from those ahead of you is how you get there faster, without the mistakes that cost time and money

The tools, scripts, and resources to support you, your associates, and your whole team, so the change lands across the practice and not just in your own head

A community on the journey with you. As Jim Rohn said, we are the average of the five people around us. In a room of dentists who are prioritising the same growth, you stay supported, accountable, and yes, you have some fun along the way

Your Bonus

Enrol and you also receive my course on Social Media for Dentists. The same content I provide in my in-person training, priced at €1,499 and normally delivered as a full-day in-person clinic. It is yours on demand, so you can watch it in your own time and at your own pace, alongside the accelerator.

2 Ways to Join

Group

Everything above, delivered in the group. Ideal if you learn well alongside peers and want the structure, the room, and the accountability.

Group plus Private Support

Everything in the group, plus private one-to-one time with me for the moments you want tailored eyes on your practice, your numbers, or your confidence. Ideal if you want to move faster and go deeper, with more personal support. There will only be 2 places available for this

Both tiers are by application. Price is shared on your call, once we know which is the right fit for you.

Apply and we will talk it through

Why Now, Honestly

How long have you been wanting this for your and your clinic? There is never the perfect time to start but when you look back in 3 months and see the uplift in revenue, more structured systems that free up your time and a diary filled with work you enjoy, you will be glad you bit the bullet and did it!

There are 8 seats, because hot seat coaching and a real community only work when the room stays small. The cohort starts in September, and the in person Mastermind Day is capacity limited by the room itself.

You may think "I will do it myself" then ask yourself what has been stopping you up to now? Life gets busy, fires need to be put out on a daily basis. This is your opporttunity to change things, get quicker results and bring in the revenue you have wished possible. Every month a case mix stays where it is, is a month of the more rewarding, more profitable work sitting on the price list instead of in the diary. You do not need to rush. You do need to decide whether this is the season you build the cosmetic side of your practice properly, or leave it another year. However, if you decide to enroll, a year from now you will thank yourself for making the time.

If it feels right for you, apply now while a seat is open, limited availability

Apply for one of 8 seats

About Lisa

Lisa Grogan is a Leadership and Dental Business Consultant with two decades of experience in the dental industry, managing corporate and private clinics. She specialises in the psychology and neuroscience of human performance and patient decision making, and in ethical case acceptance, and is the creator of the ABC Method and the LENS Method.

She brings 20 years of experience running high end private clinics and helping dentists attract cosmetic treatments. She has led nationwide campaigns across TV, print, social and online that have generated thousands of patients and millions in revenue, and she now brings that same commercial and behavioural expertise directly to your practice.

She is qualified in Psychology, Executive Leadership, Corporate Wellness and Neuroscience Coaching, Neuro Linguistic Programming, and Neuro Hypnotherapy, bringing a rare blend of strategy, mindset and human behaviour to her work. She is a columnist for many dental publications and an international speaker, and works with clinics globally.

What Dentists Say

"This is exactly what I have been looking for."

Dr. A. C (Dublin)

Lisa is an amazing coach, incredibly knowledgeable, and made the material easy to understand. Her expertise and approachable teaching style really helped boost my confidence.

Frequently Asked

Especially then. You will build the confidence to show up, and the systems to make it simple, before you ever worry about being polished. If you are totally allergic, there are plenty of other ways to help you attract more of the work you enjoy.

That is the point of the AI content system and the Mastermind Day. The goal is engaging content with the least possible effort, built to fit around a full clinical day. I want to save you time so you can focus on your clinical work.

Sessions give you the most when you attend live, because that is where the hot seat coaching and the room happen. Come live where you can. Sessions will be recorded if you cant make it live

You will choose one to anchor the three months, and we build your attract, believe and convert work around it. Once you have the system you can use it for any other treatment.

Both give you the full programme, the group and the Mastermind Day. The private tier adds bi-weekly one-to-one sessions with mefor tailored support. We help you choose on your application call.

Final Call

You have the skill. You have the equipment. What you build here is the system that connects attracting the right patients, believing you are the one to help them, and converting that into treatment they feel confident to say yes to.

Three months. A room of 8. Starting September.

Apply for your seat

Applications are reviewed personally. Two ways to join, group or group with private support.

LEAD: Leading Excellence Across Dentistry | Free Book by Lisa Grogan

Free Book For Dental Practice Owners

LEAD

Leading Excellence Across Dentistry

Develop your leadership LENS that builds high performing teams and drives practice growth. A modern, human-led guide to a team that stays, performs and grows, and a practice that grows because you do.

Download Your Free Copy See what's inside

LEAD: Leading Excellence Across Dentistry, book by Lisa Grogan

20 Years In Dentistry◆ Psychology◆ Neuroscience Coaching◆ NLP Master◆ Executive Leadership◆ Dental Business Coaching

You Are Not Alone In This

Does your practice feel familiar

•

You are a brilliant clinician or manager who was never actually taught to lead.

•

You spend your days managing rota, targets and problems instead of leading people.

•

You wonder why the team never quite performs, no matter how hard you push.

•

Good people leave, and you are never quite sure why until it is too late.

•

Team members turn toxic, and the culture shifts before you can name what changed.

•

Growth feels like pushing uphill, even though you are doing everything right.

None of this means you are a poor leader. It means no one ever taught you how to see leadership differently.

“

Leadership is a lens, and when you change the lens, you change everything both you and the team are capable of.

Lisa Grogan

Most dental practices are run by brilliant clinicians who were never taught to lead. LEAD offers a different way to see it.

The Framework Behind The Book

The LENS Method™

Drawing on neuroscience and behavioural psychology, LEAD takes you through the four dimensions of real performance. Most leaders work in one dimension. The best understand what actually drives human behaviour, and work with all four.

L

Logical

Strategy and systems. The structures, processes and clarity that let a practice run without you holding every piece together.

E

Emotional

Nervous system and state. Learning to regulate your own state so you lead from calm authority rather than pressure and reaction.

N

Neurological

Mindset and belief. The beliefs beneath how you and your team show up, and where lasting change is quietly wired in.

S

Social

Culture and relationships. The rooms, relationships and team dynamics that decide whether good people stay.

LEAD book by Lisa Grogan, leadership guide for dental practice owners

Who This Book Is For

This is for you if

✦You are a dental practice owner or principal managing rota, targets and problems, and want to actually lead instead.
✦You have good people leaving and cannot quite pin down why.
✦You sense the culture in your practice has quietly turned, and you want to understand what shifted.
✦Growth feels like pushing uphill, and you are ready for a different lens.
✦You want a practical, human-led approach grounded in neuroscience, not another management fad.

What Changes

The practice that is already possible

01

You build a team that stays, performs and grows, rather than one you are constantly replacing.

02

You lead with calm authority instead of reacting to the next fire.

03

You understand what actually drives your team's behaviour, and work with it instead of against it.

04

You grow a practice that grows because you do.

Lisa Grogan, Online Dental Business Coach and author of LEAD

About The Author

Written from inside the industry

Lisa Grogan is an Online Dental Business Coach qualified in Psychology and Neuroscience Coaching, with over twenty years of experience in the dental industry, including a decade leading teams and managing a dental medical device company.

She brings a distinct blend of expertise to dentistry, supporting dentists in both their personal and professional lives to create change while growing their practice using simple strategies. With four years of coaching experience, she has seen first hand the transformative power of coaching in driving personal and professional growth.

Her coaching mission is to help dental professionals create a simple vision for their business, so they can simplify their systems, increase profits and reduce their stress levels. LEAD is the distillation of that mission into a book every dental leader can pick up and use.

Change the lens, change the practice.

Get Your Free Copy

Your team deserves this lens

Enter your details below and your free digital copy of LEAD will land straight in your inbox.

Common Questions

LEAD, answered

Who is LEAD written for?⌄

LEAD is written for dental practice owners, principals and practice managers, particularly brilliant clinicians who were promoted into leadership without ever being taught how to lead a team.

What is the LENS Method?⌄

The LENS Method is Lisa Grogan's four dimensional model of leadership performance: Logical, Emotional, Neurological and Social. Most leaders work in only one dimension. Lasting change comes from working with all four together.

Why do good team members leave dental practices?⌄

Team members rarely leave over pay alone. They leave a lack of clear leadership, culture and belonging. LEAD works through the beliefs, systems and relationships that keep a team, rather than just the rota and the targets.

Is LEAD based on research or just opinion?⌄

LEAD draws on neuroscience and behavioural psychology, and on Lisa Grogan's twenty years across the dental industry, including a decade managing a dental medical device company and four years as a qualified coach.

How do I get my free copy of LEAD?⌄

Enter your name and email in the form on this page and your copy of LEAD will be sent straight to your inbox as a digital download.

Prefer to talk it through first. Get in touch and let's chat about your practice.

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