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The High-Value Case Activation Series™

Group programme · 4 weeks · live weekly sessions

Activate your first high-value cases with a clear system to attract, believe and convert, without the sales ick.

Tuesday, 14th July · Doors close 7:00 PM

Premium dental consultation valued at €1,697 · €297 attendee price

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Premium dentistry isn't won by discounting. It's won with a system to attract the right patients and convert with quiet confidence.

The ABC Method™

Three moves that turn one signature treatment into a steady flow of high-value cases.

Attract

The right patients, on purpose

A full day away from the chair, dedicated entirely to your business and how it needs to run.

Believe

Own the value you deliver

Build the belief, in you and your team, that makes premium fees feel natural, so you present with conviction, not apology.

Convert

Close without the sales ick

Use the exact scripts and metrics that turn consultations into confident yeses, and protect the experience your patients expect.

For dentists ready to take action and want momentum fast

If there's one treatment you want to do more of, and you want the structure to make it happen, this is built for you.

Want structure and a clear system, not more guesswork

Are ready to act on one high-value treatment now

Want a team that can carry the templates and scripts forward

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Everything you need to activate

Four live weekly sessions

Live each week, with recordings so you never miss a step.

Hot-seat support & resources

Templates and resources your whole team can put to use.

Scripts, metrics & systems

The exact scripts, metrics and systems that drive ROI.

A 1:1 Growth Call

Tailor the work directly to your clinic and your goals.

Bonus interviews

Exclusive conversations with two leading clinicians

Dr. Jack Hudson

Guest interview

Dr. Michael Crilly

Guest interview

Your host, Lisa Grogan

Lisa helps dentists attract premium cases and grow with intention, using the ABC Method to turn one signature treatment into a steady flow of high-value patients.

Over four focused weeks, she'll guide you through the exact attract, believe and convert system, so you can activate your first high-value cases with confidence, and none of the sales ick.

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Your Investment. Reserve your seat today.

A supportive room, practical clarity, and one day set aside to plan the practice you actually want.

Webinar-attendee price €297

Total value €1,697

Price rises to €397 after a 3 day post webinar deadline.

LEAD: Leading Excellence Across Dentistry | Free Book by Lisa Grogan
Free Book For Dental Practice Owners

LEAD

Leading Excellence Across Dentistry

Develop your leadership LENS that builds high performing teams and drives practice growth. A modern, human-led guide to a team that stays, performs and grows, and a practice that grows because you do.

LEAD: Leading Excellence Across Dentistry, book by Lisa Grogan
20 Years In Dentistry Psychology Neuroscience Coaching NLP Master Executive Leadership Dental Business Coaching
You Are Not Alone In This

Does your practice feel familiar

You are a brilliant clinician or manager who was never actually taught to lead.

You spend your days managing rota, targets and problems instead of leading people.

You wonder why the team never quite performs, no matter how hard you push.

Good people leave, and you are never quite sure why until it is too late.

Team members turn toxic, and the culture shifts before you can name what changed.

Growth feels like pushing uphill, even though you are doing everything right.

None of this means you are a poor leader. It means no one ever taught you how to see leadership differently.

Leadership is a lens, and when you change the lens, you change everything both you and the team are capable of.

Lisa Grogan

Most dental practices are run by brilliant clinicians who were never taught to lead. LEAD offers a different way to see it.

The Framework Behind The Book

The LENS Method™

Drawing on neuroscience and behavioural psychology, LEAD takes you through the four dimensions of real performance. Most leaders work in one dimension. The best understand what actually drives human behaviour, and work with all four.

L

Logical

Strategy and systems. The structures, processes and clarity that let a practice run without you holding every piece together.

E

Emotional

Nervous system and state. Learning to regulate your own state so you lead from calm authority rather than pressure and reaction.

N

Neurological

Mindset and belief. The beliefs beneath how you and your team show up, and where lasting change is quietly wired in.

S

Social

Culture and relationships. The rooms, relationships and team dynamics that decide whether good people stay.

LEAD book by Lisa Grogan, leadership guide for dental practice owners
Who This Book Is For

This is for you if

  • You are a dental practice owner or principal managing rota, targets and problems, and want to actually lead instead.
  • You have good people leaving and cannot quite pin down why.
  • You sense the culture in your practice has quietly turned, and you want to understand what shifted.
  • Growth feels like pushing uphill, and you are ready for a different lens.
  • You want a practical, human-led approach grounded in neuroscience, not another management fad.
What Changes

The practice that is already possible

01

You build a team that stays, performs and grows, rather than one you are constantly replacing.

02

You lead with calm authority instead of reacting to the next fire.

03

You understand what actually drives your team's behaviour, and work with it instead of against it.

04

You grow a practice that grows because you do.

Lisa Grogan, Online Dental Business Coach and author of LEAD
About The Author

Written from inside the industry

Lisa Grogan is an Online Dental Business Coach qualified in Psychology and Neuroscience Coaching, with over twenty years of experience in the dental industry, including a decade leading teams and managing a dental medical device company.

She brings a distinct blend of expertise to dentistry, supporting dentists in both their personal and professional lives to create change while growing their practice using simple strategies. With four years of coaching experience, she has seen first hand the transformative power of coaching in driving personal and professional growth.

Her coaching mission is to help dental professionals create a simple vision for their business, so they can simplify their systems, increase profits and reduce their stress levels. LEAD is the distillation of that mission into a book every dental leader can pick up and use.

Change the lens, change the practice.

Get Your Free Copy

Your team deserves this lens

Enter your details below and your free digital copy of LEAD will land straight in your inbox.

Common Questions

LEAD, answered

Who is LEAD written for?

LEAD is written for dental practice owners, principals and practice managers, particularly brilliant clinicians who were promoted into leadership without ever being taught how to lead a team.

What is the LENS Method?

The LENS Method is Lisa Grogan's four dimensional model of leadership performance: Logical, Emotional, Neurological and Social. Most leaders work in only one dimension. Lasting change comes from working with all four together.

Why do good team members leave dental practices?

Team members rarely leave over pay alone. They leave a lack of clear leadership, culture and belonging. LEAD works through the beliefs, systems and relationships that keep a team, rather than just the rota and the targets.

Is LEAD based on research or just opinion?

LEAD draws on neuroscience and behavioural psychology, and on Lisa Grogan's twenty years across the dental industry, including a decade managing a dental medical device company and four years as a qualified coach.

How do I get my free copy of LEAD?

Enter your name and email in the form on this page and your copy of LEAD will be sent straight to your inbox as a digital download.

Prefer to talk it through first. Get in touch and let's chat about your practice.

Your Next Step

Change the lens, change the practice

Download your free copy of LEAD and start building the team, the culture and the growth your practice is capable of.

Download Your Free Copy

Get in Touch

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